Botswana’s retail landscape is poised for significant transformation with the upcoming A10 Mall, which is set to redefine shopping and commercial experiences in the country. Strategically situated in Gabane, the mall’s expansive catchment area stretches from Gaborone, Mogoditshane, Gabane, Kumakwane, Thamaga, Ramaphato, Moshupa, to Kanye. While this region is often perceived as lower-income, detailed analysis reveals a thriving economic base and a diverse demographic composition, positioning it as a highly attractive area for investment.
With 20,000m² of Built Area on the current phase that will increase to 27,000m² in the second phase of the mall expansion, the A10 Mall is meticulously designed to meet the growing needs of communities historically underserved by formal retail infrastructure in the area. A report commissioned from expert consultants in spatial analysis and market research provides compelling evidence supporting the mall’s viability. Its location along the high-traffic A10 highway ensures exceptional visibility and accessibility, enabling it to serve both local residents and throughflow traffic effectively.
A Diverse Economic Landscape
The catchment area demonstrates a broad demographic mix, including a 50% lower-income households and a 50% mix of middle – high income households. While the catchment area may appear to fall within the lower-income bracket, the region’s high population density and substantial expenditure on essential goods create a strong demand for retail services. Gabane and its surrounding areas are home to a variety of businesses, ranging from light industrial operations to retail outlets and hospitality establishments, underscoring the economic vitality of the region.
The growing presence of entrepreneurs and service-sector enterprises further highlights the area’s economic vibrancy, challenging misconceptions that it is predominantly low-income. This robust foundation establishes the ideal platform for the A10 Mall, which seeks to address the underserved needs of these communities.
Bridging the Retail Infrastructure Gap
Independent evaluations indicate a shortfall of 113,177m² in formal retail space within the catchment area, highlighting the need for a large-scale development. Existing retail centres primarily focus on convenience shopping, leaving significant demand for a comprehensive regional shopping destination. The A10 Mall aims to fulfil this gap with a curated mix of tenants, dining options, and specialised retail offerings.
The mall’s design integrates essential infrastructure, including ample parking facilities and enhancements to road access such as traffic-calming measures. These features, coupled with the limited competition in the immediate area, position the A10 Mall to attract customers currently travelling to major retail hubs in Gaborone.
Economic and Social Impact
The mall represents a landmark investment in Botswana’s commercial ecosystem. It is projected to create significant employment opportunities creating 2000 permanent jobs, directly contributing to the economic development of Gabane and surrounding areas. Situated near Gabane’s light industrial area and Tsolamosese settlement, and benefiting from regional transport links, the development is expected to become a key commercial and lifestyle hub, attracting both consumers and businesses seeking a high-traffic location whilst uplifting livelihoods in the vicinity.
An Exceptional Retail Destination
Expert property evaluations rate the A10 Mall’s site as “excellent,” citing factors such as visibility, accessibility, and the presence of complementary facilities. The introduction of national retail brands, alongside provisions for public transport access and a taxi rank, will enhance convenience and attract a diverse customer base.
The A10 Mall’s ability to draw an additional 10% inflow from neighbouring communities highlights its potential as a regional retail powerhouse. By addressing longstanding gaps in retail infrastructure, it is positioned to serve a broader market and drive sustained economic activity. Anchored by Fours {department store}, the mall boasts an impressive and vibrant mix of tenants, including a Nandos drive through, The New World department store, Clicks, Jimmys, Spase, and First Capital Bank. With additional tenants currently in lease negotiations, this mall is set to become a dynamic hub of variety and excitement in the area.
The A10 Mall is more than a retail development; it is a strategic response to the evolving needs of Botswana’s underserved areas. Its thoughtful design, strategic location, and commitment to economic upliftment position it as a transformational project for Gabane and beyond. Far from being a typical low-income area, the catchment reflects a complex and dynamic demographic profile, reinforcing the A10 Mall’s role as a critical driver of economic and social progress. As Botswana advances along its path of modernisation and development, the A10 Mall stands as a testament to strategic investment and innovative urban planning. It promises to be a beacon of progress in Botswana’s commercial landscape.